Shipping is a required cost of doing business online, which is partly why this “extra fee” is one that customers despise. But if you present your offer right, you can increase your sales enough to offset the cost of it. You’re probably thinking, “But shipping is so expensive!” and that can be true. In this post-Prime era, not only do customers want free shipping, but they expect it. Offering free shipping is almost a guaranteed way to increase your conversion rate, and ensures customers leave your store feeling like they’ve had a positive experience. Consider this:ĥ8 percent of shoppers will add items to their cart to qualify for free shipping if they reach a certain dollar amount.Īdditionally, unexpected fees at the time of checkout scare off more than half of potential customers: ![]() If you’re not giving some serious thought to offering this benefit to your customers, you really should. It’s one of the most enticing offers you can give your customers and makes it an easy decision for them to buy an item online rather than driving to a nearby store. ![]() Nothing screams “Buy me!” to online shoppers more than these two simple words: Free Shipping.
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